Visual Communications Lab-Project 2/Archetype study.

Our second assignment was to talk to a group of ten people. They had to be connected to the topic. My group consisted of a Jewish, Muslim, Catholic, Atheist, and orthodox people. The group were addressed with questions I had on the topic, but I had no input or intervention on what they were discussing. After that we were to take three most compelling ideas that came out from the discussion and implement them on an object that is topic related. I implemented them on mouth wash bottles, which represented "cleaning up" the mouth from judgmental remarks. I also played with the color of each, where it depends on the seriousness of the problem, the worse it is, the darker the color (the more concentrated the treatment was).

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